ARTICLES BY JIM LAURIA
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Are You A Water Player? Be The Brand.1/4/2022
Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.
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Get The Most From Your Trade Show Visit5/17/2017
Trade shows are a rich hunting ground for insight and content for your marketing program, putting contacts, context and content in one place.
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Using LinkedIn To Position Your Company As A Thought Leader4/10/2017
This blog is a summary of a presentation I gave at the Water Quality Association’s annual convention in Orlando.
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An Open Letter To President-Elect Trump On Water1/20/2017
During the long campaign, you ran on a platform of change, and since the election, you have charted a course toward improving our nation’s infrastructure. I urge you to focus some of that change and a significant portion of those infrastructure improvements on the one issue at the center of survival for all Americans, regardless of whom they voted for — water.
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On The Online Soapbox: Blogging Tips To Open The Spigot For Content Marketing Programs In The Water Industry6/24/2016
Just a decade or so old, blogging has become a powerful tool for marketing in the water industry—particularly the kind of content marketing that grows from thought leadership rather than flogging features and benefits. Water technology is particularly well-suited to blogging because it touches on some of the magic ingredients of a great blog: timely topics, big ideas and technology.