ARTICLES BY JIM LAURIA
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![watermegaphone_Getty-1182646087]( "Are You A Water Player? Be The Brand.")
Are You A Water Player? Be The Brand.1/4/2022Leading innovators in the water industry share tips on creating strong branding for water companies and their personnel.
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Get The Most From Your Trade Show Visit5/17/2017
Trade shows are a rich hunting ground for insight and content for your marketing program, putting contacts, context and content in one place.
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![Using LinkedIn To Position Your Company As A Thought Leader]( "Using LinkedIn To Position Your Company As A Thought Leader")
Using LinkedIn To Position Your Company As A Thought Leader4/10/2017This blog is a summary of a presentation I gave at the Water Quality Association’s annual convention in Orlando.
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An Open Letter To President-Elect Trump On Water1/20/2017
During the long campaign, you ran on a platform of change, and since the election, you have charted a course toward improving our nation’s infrastructure. I urge you to focus some of that change and a significant portion of those infrastructure improvements on the one issue at the center of survival for all Americans, regardless of whom they voted for — water.
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On The Online Soapbox: Blogging Tips To Open The Spigot For Content Marketing Programs In The Water Industry6/24/2016
Just a decade or so old, blogging has become a powerful tool for marketing in the water industry—particularly the kind of content marketing that grows from thought leadership rather than flogging features and benefits. Water technology is particularly well-suited to blogging because it touches on some of the magic ingredients of a great blog: timely topics, big ideas and technology.
Jim Lauria
Google+Jim Lauria is an executive in the water technology field with a proven track record of revenue growth, profit improvement, and new business development.
Having been president of both a mining company and a chemical distribution firm, he takes a CEO’s first-hand perspective of water as a strategic resource. Combining this experience with his many years selling water treatment systems and process solutions, he has developed a unique view of water stewardship. Jim is particularly adept at helping companies position their value in the water space by mapping strategies to navigate the convoluted relationships and complex regulations of local markets.
While living in Hong Kong, Jim did a trains, planes, and automobiles tour of China, visiting breweries, oil refineries, and water treatment plants to direct a $45-million investment in Chinese mining operations. In 2004 he provided peer review for the World Health Organization's publication on drinking water treatment, making him a Who's Who of WHO.
As a writer, Jim has written features and cover articles for most of the leading water industry publications in the U.S. and many top international magazines. His blog on the Huffington Post about global water management practices has received responses from all levels of industry and government. He is a top contributor for Water Online with his work consistently generating thousands of page views on a year-in and year-out basis.
Jim holds a Bachelor of Chemical Engineering degree from Manhattan College.
He lives in San Francisco with his wife, Laurie Lauria, who brings his life love, laughter, and alliteration.