News | September 18, 2015

Ad Budgets Increase Slightly, With Need For More Content


With the US municipal water and wastewater market starting to accelerate (see Boenning & Scattergood’s recent Water Sector: Flash Update), you’re going to want to double-down on your marketing to get in front of the emerging repair and replacement projects. This article highlights the results of a marketing survey conducted by The CMO Club in partnership with IBM and provides an interesting breakdown of how marketers are looking to apply their budgets:

Image credit: "content low," © 2010 Sean MacEntee, used under an Attribution- ShareAlike 2.0 Generic license: