After The Lead Magnet: How To Nurture B2B Leads
For those unaware, a lead magnet is a piece of content (often an infographic or e-Book) that a reader receives in return for sharing their email address and other demographic information. I couldn’t agree more with Andrew Yedlin’s observation that far too often, the nurturing event that we, as readers, expect on the back end of the download proves ineffective. Plotting out the connections between your various content assets can help avoid air in the system.
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