Brand Publishing vs. Content Marketing: What's the Difference?

We write a lot about content marketing at B2Brand Water.com but what’s the brand publishing part all about? In this explanatory post, Kathleen Booth explains the difference between content marketing and brand publishing. We’re not seeing too much of the later yet in the water and wastewater market beyond the odd e-book here and there but one or two of the larger consultant engineering firms have been trying it on for size:

https://www.impactbnd.com/blog/brand-publishing-vs.-content-marketing-whats-the-difference