News | October 26, 2020

CMO And CEO Alignment: An Imperative For Growth

Two arms pulling on a rope with flagman iStock-1189286664.jpg

Holly Tsourides’ post, focused on aligning marketing and sales, is interesting for water and wastewater companies. Most water and wastewater equipment companies don’t have a named Chief Marketing Officer, highlighting the subservient position Marketing often plays to Sales in the boardroom and further complicating the process of getting Marketing aligned successfully with your business development strategy: