News | January 2, 2019

7 Common Marketing Mistakes You Might Be Making

aeration tank

This list of marketing pitfalls from Aditya Narula is pretty high-level but it acts as a good foundation as we start working on our 2019 initiatives in the water and wastewater market. I especially like “Poor Research” being the first of the seven common marketing mistakes he focuses on. Too often in our industry, marketing is under-prioritized and funded, providing marketing managers little option but to stay the course with what they’ve done in previous years:

Image credit: "Belebungsbecken - aeration tank," SuSanA Secretariat © 2011, used under an Attribution-NonCommercial 2.0 Generic license: