5 Content Marketing Ideas For April 2018

This post from Armando Roggio is way off the beaten path for water and wastewater equipment manufacturers but it does highlight the difference between content marketing and brand publishing rather nicely. Roggio provides a strong list of seasonally-appropriate themes to capture and engage a reader (and get them over to your website). This is content marketing. The tricky part is linking such themes to what you do as a Company and how you provide distinct value. This is brand publishing:

https://www.practicalecommerce.com/5-content-marketing-ideas-april-2018