News | September 24, 2015

7 Content Marketing Insights Every Manufacturer Should Know


This article reviews some recent findings from a B2B marketing survey of manufacturing companies. What’s striking is that many of the tactics seen as most effective in influencing potential customers are seldom utilized by manufacturers and yet almost without fail, manufacturers continue to exhibit at tradeshows with a far lower ROI. We’ve all been to some of these sub-performing tradeshows in the water market. Is it time to shift our focus to the wider array of content marketing options listed here:

Image credit: "Content Marketing Customer Magnet," DigitalRalph © 2012, used under an Attribution­ShareAlike 2.0 Generic license:­sa/2.0/