Decoding How Customers Buy (And Why They Don't)

Writing for Forbes.com, Kate Harrison recently interviewed Martyn R. Lewis, author of How Customers Buy … & Why They Don’t. One of Lewis’ most interesting observations: Customers don’t buy in what seems to be logical and economic ways, but they do buy in predictable ways. In relation to the water and wastewater industry, this rings so true:

https://www.forbes.com/sites/kateharrison/2019/02/27/decoding-how-customers-buy-and-why-they-dont/

Image credit: "decoding," Charles Kremenak © 2009, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/lcenses/by-nc/2.0/