News | April 12, 2019

Do Social Stories Have a Place in B2B Marketing?

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Anudit Vikram introduces the idea that personal stories can work just as well in the B2B world as they do in B2C, even if it’s harder to tie directly to a sale. What is true is that the cover-page photo of a WWTP operator has always helped readers identify themselves quickly with a publication. Sharing personal stories of shared service and challenge will bind a reader to you …

https://www.martechadvisor.com/articles/social-media-marketing-2/do-social-stories-have-a-place-in-b2b-marketing/

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