How To Discover Your Organization's Story

I was conversing with one of my writers the other day regarding an abstract for a recent podcast. Unlike all other vendors, the company had used the podcast to talk about their company culture instead of a specific product or solution. In the water and wastewater industry, where differences in product are often negligible, could creating content about your culture be more meaningful in attracting customers than writing about your product? This post from Josh Levs helps you explore what your company’s story might look like:

https://www.strategy-business.com/blog/How-to-discover-your-organizations-story