LinkedIn Shares New Research Into Effective, And Ineffective, Thought Leadership Approaches
LinkedIn recently published its 2021 B2B Thought Leadership Impact Study, created in conjunction with Edelman, which highlights the key challenges and issues in the modern content landscape. Most notably, respondents indicated that the pandemic has sparked a flood of thought-leadership content. The problem is that most of it is subpar.
Thought leaders are failing to differentiate themselves or their ideas, instead choosing to copy key elements and regurgitate common lines and mantras. The good news is that their failure presents a significant opportunity.
This post from Social Media Today examines how companies can rise to the top of what’s become a low-quality content environment.
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