Looking For An Edge In 2021? Broker Peace Between Sales And Marketing

The symbiotic relationship that should exist between sales and marketing professionals has been strained in recent years as members of each team are now often battling for the same leads. And the misalignment can cost businesses as much as 10 percent of their annual revenue, according to some reports.

Paul Sparrow, an Area Managing Partner and Chief Marketing Officer at Chief Outsiders, looks at how companies of all sizes allow this to happen and steps that can be taken to mitigate the issue in this piece from Chief Executive:

https://chiefexecutive.net/looking-for-an-edge-in-2021-broker-peace-between-sales-and-marketing/