Native Advertising: The New Pillar Of Digital

Native advertising isn’t a new concept but it remains confusing and somewhat ill-defined in the water and wastewater industry. Even though his post is geared more towards a B2C advertising buy, Joshua Keller’s post on Forbes.com helps define the concept and how rapidly it has taken off in the digital space:

https://www.forbes.com/sites/forbesagencycouncil/2019/01/24/native-advertising-the-new-pillar-of-digital/

Image credit: "Infiltration: Jawa In Disguise," JD Hancock © 2009, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/lcenses/by-nc/2.0/