Pedigree Links Shelter Dog Support Drive To Documentary Sponsorship
So I’m not suggesting you start giving away free DO probes or bar screens to water professionals hash tagging a social media campaign. But this campaign by a dog food provider highlights the value of creative marketing focused on the audience member and not the manufacturer’s product. Recognizing their customers’ as proud pet owners, they’ve focused their campaign on allowing customers to share their pet’s super powers with other audience members. It doesn’t work quite the same way in B2B marketing but this example highlights the value of focusing on the customer first. Could you imagine if the campaign had been “hashtag your dog’s favorite variety of our food.” Not nearly as impactful:
Image credit: "Puppy," Jonathan Kriz © 2010, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/lcenses/by-nc/2.0/