News | May 13, 2021

Tell Us Your Top Business Challenge

B2Brand post 5-13 photo

“Tell us your top business challenge” was the subject line, but the email was littered with links to resources about the company’s products. It’s a common approach in sales and marketing: getting into what you sell as a solution to whatever challenges a customer might have. The problem is that businesses are likely already doing something about the issues they’re aware of, so that approach tends to fall flat. In this piece, consultant and author David Brock digs into the value of providing insights and ideas to help incite clients to change and grow.