The Basics Of Branding For Start Ups

You may not be a startup but it doesn’t hurt to go back to why you started your company in the first place and think through the steps of building a brand. Because regardless of how well-positioned you are in the water and wastewater space, the support of your brand and reputation remains an incredibly important asset. Think if you were a new pump company trying to break into the water market? How would you make inroads against the trusted brands already competing in the water and wastewater space. This review by Kim-Mai Cutler of a presentation Ally Fouts recently gave to Initialized Capital offers insight for brand publishers:

https://medium.com/initialized-capital/the-basics-of-branding-for-startups-59ee3c4d51c0

Image credit: "Wastewater Pump," Eric Shea © 2014, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/lcenses/by-nc/2.0/