The New Best Practices For Digital Brand Storytelling

What jumped out to me in this Julian Baring post are the words “relevance and reaction.” As we move deeper and deeper into the realm of marketing analytics, these two words sum up nicely the importance of delivering contextual content and tracking whether or not your reader reacts to it:

https://marketingland.com/the-new-best-practices-for-digital-brand-storytelling-253177

Image credit: "Blue Shoal," Tony Hisgett © 2010, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/lcenses/by-nc/2.0/