Tools And Techniques For Effective Communication: The Platinum Rule
Scroll down to the “How To” section of Diana Peterson More’s article on communication and you’ll find an interesting tidbit on an approach to adopt in our marketing efforts. More draws a distinction between applying the golden rule in communicating the way we would want to be communicated with and a “platinum rule” in communicating with others the way they wish to be communicated with. It’s a novel approach to addressing the modern marketing challenge.
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