Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

There are lots of articles being written about creating engaging content which is at the heart of brand publishing. In the water industry, our marketing content often falls into one of two camps. Either we create visually-engaging display ads or visually-sparse technical articles. There are some interesting pointers in this article about using images, creating a middle ground of compelling content that pulls in a distracted reader visually:

http://www.copyblogger.com/use-images/

Image credit: "Boy on the computer," © 2009 Ståle Nilsen, used under an Attribution- ShareAlike 2.0 Generic license: http://creativecommons.org/licenses/by/2.0/deed.en