Who Is Using Multitouch Attribution?

I wrote about multitouch attribution recently and here’s validation from eMarketer that it’s a legitimate concept that has arrived and will no doubt be pervasive in years to come as we as marketers in the water and wastewater industry start linking engagement nodes such as tradeshow, online content and in-person visit:

https://www.emarketer.com/content/who-is-using-multitouch-attribution

Image credit: "bridging knowledge to health," paul bica © 2011, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/lcenses/by-nc/2.0/