News | June 18, 2021

Why Affiliate Marketing Is Poised To Rise As Third-Party Cookies Crumble


Third-party cookies, which made it easier to reach customers, are on their way out. The resulting shakeup means marketers will need to get serious about the demand for authenticity. Affiliate marketing is perfectly positioned to deliver. In this Adweek article, contributor Anthony Capano discusses how affiliate marketing uniquely leverages that trust to reach audiences in truly authentic ways.