Why Social Media Must Live Within Your Content Marketing Vision
Creating valuable content consistently over time is hard work. And with so many emails hitting our inboxes and the difficulties of attaining superior ranking with Google, it can feel like a lot of effort for not much gain. To ensure that your desired audience finds the content assets that you’ve labored over requires optimizing delivery channels. And as this post from Skyword highlights, the social media channel is an important one.
Image credit: "The Art of Social Media," mkhmarketing © 2011, used under an Attribution 2.0 Generic license: https://creativecommons.org/licenses/by/2.0/
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