Tips for explaining content marketing to the subject matter experts who can make or break your content strategy.
Effective lead scoring requires a hands-on approach where industry expertise and an understanding of the buyer’s journey take precedence over automation.
A step-by-step guide to help suppliers create and distribute content that truly helps prospects and customers throughout the entire buyer’s journey.
There is a critical minimum volume of content that B2B marketers need to earn thought leadership status on a narrative.
Don’t go dark on your buyers, even if they aren’t buying right now.
There are plenty of reasons why B2B content marketing fails to produce desired results, and the first step to getting back on track is understanding what, exactly, your problem areas are.
Ask yourself (and your sales team) these 4 questions when formulating a follow-up plan for B2B buyers who engage with your content.
Marketers might think content is stale, but buyers are so swamped with information that recycled content can still be a breath of fresh air when it is sent often enough to catch their attention.
Content marketing might not be a new concept for marketers, but it usually is for sales teams, and that's why marketers need to take the initiative to educate their colleagues about what it is and how it works.
Commonly used content marketing terms and FAQs to help marketers explain content marketing to their sales reps and executive team.