Will in-person events go back to eating up a disproportionate share of their budgets? Will content creation come to a grinding halt, causing company blog pages to appear frozen in time?
It’s time B2B marketers start looking for leads about to start a buyer’s journey instead of leads at the bottom of the outdated sales funnel.
No one gets excited about adding another meeting to their schedule, but the right kind can offer immediate improvement if you suspect important information is getting trapped in your separate marketing and sales silos.
Communicating your value in The Information Age means giving your prospect what they need rather than what you want.
A Model for Business Growth In The Information Age.
The key to gaining buyers’ permission to participate in the early stages of their journey is to provide them with relevant, helpful content.
The buyer’s journey has changed, and that’s exactly why B2B marketers need to invest more in content marketing and less in outdated brand awareness activities like trade shows.
Developing accurate buyer personas and tailoring content might sound easy, but it’s arguably the most difficult – and the most important – part of the content marketing process.
Regardless of company size, industry, or experience, most B2B marketers go through these 5 stages of content marketing competency and maturity.
A real-life example of how bad sales follow-up can ruin even the best content marketing strategy.