Emerging Marketing Trends
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13 Brainstorming Techniques To Spur Creativity On Content Marketing Teams
8/30/2021
Selecting topics might seem like it would be the easiest aspect of content marketing, but for many companies it’s the biggest roadblock to success. Brainstorming can be more effective with these creative approaches from Ecommerce CEO co-founder Darren DeMatas.
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What To Do When Subject Matter Experts Are Holding Up The Content Process
8/19/2021
It’s a common challenge for marketing professionals, especially at water solutions companies. You’ve secured the budget for content marketing and the time has arrived to get your subject matter experts (SMEs) involved.
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Lessons Learned: Storytelling As A Relationship Builder
8/13/2021
It’s a common scene for George Hawkins: He arrives as the new leader of a nonprofit to hear it described by staff as a best kept secret. That always baffled the man who founded and currently serves as executive director of Moonshot Missions.
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Why Killing Your Content Marketing Makes The Most Sense
8/10/2021
Content marketing is out of control, which is killing communication strategies across the globe. According to John Pulizzi, author of Content Inc. and founder of thetilt.com, this happens because companies create content for too many platforms.
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Beyond the PDF: Why B2B Content Marketing Demands An Evolution
7/27/2021
New studies show B2B companies see digital interactions as significantly more important to their customers than traditional sales interactions, yet most B2B resource or learning centers are legacy repositories of siloed assets divided and subdivided by classic, static format types. To be successful going forward, B2B companies will need to create more compelling digital content marketing experiences.
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The New Rules Of B2B Lead Generation
7/27/2021
While salespeople may be ready for a more aggressive travel schedule coming out of the pandemic, it’s not clear that clients want to get back to that old norm or if corporations will even allow for vendor visits with any regularity. So, how is a B2B salesperson supposed to find new customers when those people don’t want to go back to the old way of doing business?
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3 Trends In B2B Marketing You Cannot Ignore In 2022
7/20/2021
Ever heard of neuromarketing? Well, you better dig into this emerging method for influencing behavior because it’s going to be a key strategy soon. Neuromarketing is one of the significant trends that will impact B2B marketing effectiveness going into next year. Premium content marketing will also continue to be relevant, and require powerful material, but it’s possible that your blog is no longer sufficient for your industry, according to this piece at Scaleo.
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To Sell Your Innovative Ideas, You Must Overcome These 4 “Frictions”
7/1/2021
It’s a common trap for salespeople. They focus on the compelling features of their product or service but neglect to address the sticking points that make people less likely to adopt something new.
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Forrester Report: B2B Marketers Need To Lead, Not Support
6/30/2021
It’s no longer enough for B2B marketing teams to simply support sales. Instead, the leaders of those teams need to rise to leadership roles in their own companies to drive organizational success. That’s the thrust of a new report published by Forrester, which says the transformation needs to happen quickly.
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How The C-Suite Bungles Marketing
6/28/2021
Most water industry solutions providers rely on the independent rep model to drive sales. Ideally, these rep firms are focused on responding to RFQs, coordinating product availability, negotiating price, and getting new products into the market. It’s a dynamic that offers the most efficient sales pathway for solutions providers to establish a local connection with the municipal and industrial end-users and consultants they serve.