A Peak At The Future Of Marketing Events

The COVID-19 pandemic threw a wrench in the marketing plans of most water and wastewater solutions providers, and arguably no area was harder hit than the events sector. Face-to-face events have been a mainstay for reaching industry professionals, but 2020 forced companies into the unfamiliar territory of virtual formats. While many virtual events proved worthwhile, the future of events is likely to be a hybrid of in-person and virtual elements, according to Aventri CEO Jim Sharpe. In this piece in MarketingProfs, Sharpe has tips on how to successfully execute events of the future.

https://www.marketingprofs.com/articles/2020/43944/three-event-marketing-trends-to-drive-business-and-keep-attendees-safe-in-a-covid-era