Marketing experts are embracing the benefits of the types of services we offer at Water Online. Here are their latest thoughts on the subject.

  • LinkedIn recently published its 2021 B2B Thought Leadership Impact Study, created in conjunction with Edelman, which highlights the key challenges and issues in the modern content landscape. Most notably, respondents indicated that the pandemic has sparked a flood of thought-leadership content. The problem is that most of it is subpar.

  • Too many B2B marketers think that marketing works through persuasion — by pushing buyers down a funnel by explaining the benefits of a product or service. The problem is that this fundamental misconception sets those people up for failure.

  • Content marketing appears to be a simple proposition on the surface, but even many experienced marketing professionals struggle with the concept. That’s because a significant amount of work needs to happen behind the scenes to deliver initial success and then keep it on track for the long term.

  • Relevant content is in high demand, but marketers are struggling to keep pace. That’s according to a new study that shows most marketing pros report an increase in demand for content over the past year, while nearly half say effective personalized content could increase brand revenue.

  • Selecting topics might seem like it would be the easiest aspect of content marketing, but for many companies it’s the biggest roadblock to success. Brainstorming can be more effective with these creative approaches from Ecommerce CEO co-founder Darren DeMatas.

  • Content marketing is out of control, which is killing communication strategies across the globe. According to John Pulizzi, author of Content Inc. and founder of thetilt.com, this happens because companies create content for too many platforms.

  • New studies show B2B companies see digital interactions as significantly more important to their customers than traditional sales interactions, yet most B2B resource or learning centers are legacy repositories of siloed assets divided and subdivided by classic, static format types. To be successful going forward, B2B companies will need to create more compelling digital content marketing experiences.

  • While salespeople may be ready for a more aggressive travel schedule coming out of the pandemic, it’s not clear that clients want to get back to that old norm or if corporations will even allow for vendor visits with any regularity. So, how is a B2B salesperson supposed to find new customers when those people don’t want to go back to the old way of doing business?