B2B marketers are often too enamored with driving traffic to their website instead of distributing content where your buyers are more likely to engage with it.
- Finding The Best Value In Virtual Water Events In 2021
- Why Your Content Creation Strategy Needs Buyer-Centric Research
- From The Editor: What A Marketer Learned From Sales Meetings
- The Risk Of Confusing Thought Leadership With Selling
- What Does Enough Thought Leadership Look Like In Content Marketing?
- Understanding The Early, Middle, And Late Stages Of The B2B Buyer’s Journey
- Give Your Lead Scoring A Soul
- How To Get SMEs To Play For Your Content Marketing Team
- The New Normal In B2B Marketing Is Already Here
- The B2B Buyer’s Journey: Explained
EMERGING MARKETING TRENDS
Marketing experts are embracing the benefits of the types of services we offer at Water Online. Here are their latest thoughts on the subject.
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![Content-iStock-976370312]( "Omnichannel In B2B Sales: The New Normal In A Year That Has Been Anything But")
If you’ve ever questioned the effectiveness of publishing content, now is the time to put those doubts to rest. B2B buyers aren’t just moving to omnichannel marketing — a combination of in-person, remote, and e-commerce channels — purchasers have shown they now expect them all. Content is a significant influencer in those e-commerce channels.
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![iStock-979009722]( "5 Lessons From Burger King’s International Women’s Day Fiasco")
The idea was simple. Launch a Women’s Day campaign to inspire more women to pursue culinary careers, post something obviously sexist (when taken out of context) to generate widespread attention, and then play the hero when the public realizes what you really meant. Unfortunately, it didn’t go down that way for Burger King.
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![iStock-1221302408]( "Four Essential Trends For Every Post-COVID-19 Business Strategy")
The pandemic has started some trends and accelerated others that will significantly impact many businesses going forward. For water and wastewater solutions providers, understanding how these may impact your strategy and the strategy of your customers will be the key to surviving and thriving over the next decade.
