Hi, I’m Travis Kennedy, Founder of B2Brand Water. If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.
A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:
The water industry is not immune to the volatile world of mergers and acquisitions. Often times the effect of such activity causes significant disruption for independent sales reps who are now out in the field dealing with the repercussions of losing, gaining or merging principals. This post from David Sill suggests five tips to consider when merging companies, with many relating to a unified brand communication approach …
Anudit Vikram introduces the idea that personal stories can work just as well in the B2B world as they do in B2C, even if it’s harder to tie directly to a sale. What is true is that the cover-page photo of a WWTP operator has always helped readers identify themselves quickly with a publication. Sharing personal stories of shared service and challenge will bind a reader to you …
There’s been a lot of buzz about social media and its power to engage over the last few years but email continues to reign supreme in the business world. For those of us who turn on a computer in the morning, email continues to be the first thing that many of us check when we start our work days. In this interesting post, Emily Alford presents some psychology-based tips for capturing the attention of your audience…
