Don’t be fooled by the title of this post. William Comcowich’s article on Glean.info looks at some recent reports on content performance and suggests that although shorter articles tend to garner more backlinks and shares, longer content lengths can generate higher search engine rankings and satisfy different reader intentions:

In his conversation with the ClickZ peer network, DeepCrawl’s Alex Schaefer referenced a McKinsey study showing 10-years’ worth of growth in US ecommerce penetration in just the first three months of 2020. Although very much consumer-focused and driven by shelter-in-place, “shop-from-home” determinations, Schaefer’s advice for marketers is universal: Focus on your website, aligning your marketing and software engineering teams around organic search performance, which at its heart is all about brand publishing to pull audience in:

Despite Tommy Wyher’s post addressing general digital marketing trends, a lot of what he suggests we’ll see in the year ahead are B2C marketing approaches, such as podcasts and influencer marketing tactics, being adopted in the B2B marketing space: