Writing for Smart Brief, Jennifer V. Miller expels the myth that all change management initiatives have to be monumentally hard. A lot of the perceived complexity she argues is based on outdated change management processes being utilized.

David Reimherr interviews Ardath Albee about the importance of content to sales reps in helping them close more deals. She argues that the reason reps don’t create and use more content with their customers is that they have never been trained to do so, not because there is no value to it.

In this article, ClickZ takes a look on the potential impact of the Internet of Things (IoT) on marketing content. There’s a growing wave of IoT-enabled devices and platforms in the water and wastewater industry.