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What Can The Water Industry Learn From Airbnb’s Brand Publishing Efforts?
What Can The Water Industry Learn From Airbnb’s Brand Publishing Efforts? Like water bursting out of a ruptured main, brand publishing examples are springing up all over the place. The most recent example is Airbnb’s decision to launch a magazine. In analyzing why they did this, we found lots of reasons for water and wastewater marketers to assess their own audience-building efforts.  Continue Reading...
The BIG Misunderstanding -- Defining “Content Marketing” For The Water & Wastewater Market
The BIG Misunderstanding -- Defining “Content Marketing” For The Water & Wastewater Market Since B2Brand Water opened its doors we have been preaching the benefits of content marketing to cohesive brand publishing.  The backbone of the brand publishing strategy is that content drives its success.  Without content, the entire initiative is nothing more than a failed attempt at doing something new for the sake of doing something new.   Continue Reading...
The Great E-mail Renaissance
The Great E-mail Renaissance Pop Quiz….When was the last time you picked up a trade magazine and actually did ANYTHING with it?  Be honest now.  Now I’d like you to think about the last time you utilized social media during your daily routine.  Finally, I’d like you to think of the last time you went through a day WITHOUT receiving, reading (at least in part) or sending an e-mail.   Continue Reading...
Is Reinforcement, And Not Persuasion, The Key To Selling More?
Is Reinforcement, And Not Persuasion, The Key To Selling More? Think about your belief systems.  It can be religion, politics, family, work, or whatever informs your view on important events affecting your life.  Continue Reading...
Welcome To The Water And Wastewater Blogosphere
Welcome To The Water And Wastewater Blogosphere Dear water and wastewater manufacturers, welcome to the blogosphere.  Welcome to the new world built on a foundation of impactful communication between buyers and you, the suppliers.   Continue Reading...
An Open Letter To President-Elect Trump On Water
An Open Letter To President-Elect Trump On Water During the long campaign, you ran on a platform of change, and since the election, you have charted a course toward improving our nation’s infrastructure. I urge you to focus some of that change and a significant portion of those infrastructure improvements on the one issue at the center of survival for all Americans, regardless of whom they voted for — water.  Continue Reading...
Open Water Revolutionizes The UK Water Market And Most Likely The Future Of Your Business
Open Water Revolutionizes The UK Water Market And Most Likely The Future Of Your Business It’s no secret that since the turn of the century we have moved more and more to a “make to order,” “on demand” and “customized” world.  Anything from made to order places like Chipotle to customized viewer experiences on NETFLIX has become the norm, the expected and more recently, the status quo.  Consumers and buyers now have an expectation of customization and will react recalcitrantly if...  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • The Death Of A (Traditional) Salesman
    The Death Of A (Traditional) Salesman

    A great perspective shared by Tony Rodoni, EVP of Commercial Sales and Market Readiness at Salesforce, on the changing role of Sales. In particular, his opinion as to where lead nurturing sits is both fascinating and rings true.

  • How To Regulate Innovation Without Killing It
    How To Regulate Innovation Without Killing It

    In this interview with Knowledge@Wharton, Professor Kevin Werbach discusses the role regulations can play in spurring innovation. It’s interesting because we as water and wastewater equipment companies have often asked the EPA to play a stronger role in enforcing regulations and force utilities to invest more readily in returning to compliance.

  • Utah Jazz Strike Three-Year NBA Jersey Ad Deal
    Utah Jazz Strike Three-Year NBA Jersey Ad Deal

    What does a software company’s sponsorship of an NBA team’s jersey have to do with brand publishing? Well it’s not the who but the what that caught my eye.

More Brand Publishing Related Stories