Case Study: Commercial Insight vs. Product-Centric Content
Case Study: Commercial Insight vs. Product-Centric Content As of January 2017, a wastewater treatment solutions provider had 100 pieces of content on Water Online. After classifying by content type, 93 were product-centric assets and 7 were considered commercial insight.  Continue Reading...
Humanizing Your Brand: Introducing Mr. Pump Head To The Water And Wastewater Industry
Humanizing Your Brand: Introducing Mr. Pump Head To The Water And Wastewater Industry The more human you can make your brand, the more likely it will resonate with your customer. After all, they are human. Right? Still? We might be entering a new era of machined intelligence but for now, you still face the centuries old challenge of marketing and selling your products to human customers.  Continue Reading...
Reader Engagement Analytics From The Water And Wastewater Market
Reader Engagement Analytics From The Water And Wastewater Market We’ve been thinking a lot about the users of our website recently. Obsessing in fact. Not to sound too much like a private detective but we call it following. We’re not interested in chasing them around the Web evaluating every which way and under they turn. But we are conscientiously making an effort to understand which content our readers engage with. At a very simple level, we want to provide them with more of what they read and...  Continue Reading...
Help Is On The Way: Publishers’ In-House Content Studios
Help Is On The Way: Publishers’ In-House Content Studios When considering how to improve your marketing effectiveness, there are so many variables in play that it can become an intimidating process.  Tasked with such an important decision for facilitating the growth of their company, many water and wastewater equipment manufacturers and service providers are seeking outside counsel.   Continue Reading...
Content Is Written, Now What?
Content Is Written, Now What? Once your content is developed, it is time for the next phase.  Having taken the first step towards building an online brand you are now in position to turn your content strategy over to phase two and start to see some tangible results.  What does phase two consist of?   Continue Reading...
Understanding The Customer Journey Chapter One: The AC/DC Principle
Understanding The Customer Journey Chapter One: The AC/DC Principle Definition: The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.  Continue Reading...
How To Sell Brand Publishing To Your President
How To Sell Brand Publishing To Your President So you’re thinking of ways to propose brand publishing to your sales-centric and profit-minded boss.  In most cases, said supervisor has been in the game for a long time.  He or she believes only what they can see, feel and completely understand.  It’s human nature for those in senior leadership to rely 100% on a sales and marketing approach that they fully understand, know and trust.   Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

More Brand Publishing Related Stories