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Retiring In Droves — Solving The Operator Replacement Crisis
Retiring In Droves — Solving The Operator Replacement Crisis Attending WEFTEC in Chicago last week, I was struck by the industry’s growing focus on intelligence. Whether being forced to address intelligence with the wide-scale retirement of many of our treatment facilities' most knowledgeable heads or being spurred on by the increasing intelligence being built into our treatment equipment and machinery, it very much felt like we’re opening up a new chapter in the history of water treatment.  Continue Reading...
An Open Challenge To Water And Wastewater Equipment Executives
An Open Challenge To Water And Wastewater Equipment Executives We have talked a lot about the connection between sales and marketing. Comparing the two departments and the eternal internal struggle between them over who is more important and more impactful. Two parts of a company that must work together to be productive but in many cases struggle to do so.  Continue Reading...
What Coca-Cola Can Teach Water And Wastewater Manufacturers About Brand Publishing
What Coca-Cola Can Teach Water And Wastewater Manufacturers About Brand Publishing Earlier this month Content Marketing World took place in Cleveland, OH and continued its mission to educate the world on the evolution of marketing. CMI’s message is consistent and unwavering and centers on the belief that marketing is never stagnant. It evolves just like our businesses do and counts on astute professionals to not just react, but to direct its today, tomorrow and beyond. Brand publishing and content marketing are at the...  Continue Reading...
The 3 Basic Problems With Product Centric Marketing In Industrial Markets
The 3 Basic Problems With Product Centric Marketing In Industrial Markets I spend most of my workday discussing the fine art of brand publishing (and content marketing) in relation to a B2B marketplace. Most of the companies I work with design and make engineered systems used in the water and wastewater market. Many companies in this space have been in business for over 30-40 years and have done plenty of conventional outbound marketing over those years.  Print, direct mail, hundreds of trade shows, etc. all...  Continue Reading...
Baby Boomers, Millennials, And The Future Of The Water Industry
Baby Boomers, Millennials, And The Future Of The Water Industry What is the effect of the baby boomer-to-millennial personnel changeover as it relates to technology, knowledge transfer, and the future of the water industry? Water Online surveyed technology providers who serve the utility and engineering community on their perceptions of and preparations for the transition.  Continue Reading...
What TV Networks Understand That Marketers Should
What TV Networks Understand That Marketers Should What’s the time? Is it lunchtime yet? I don’t have the time to get all of this accomplished? I can find the time. Is it that time already?  Continue Reading...
How To Adjust Your Marketing For Growth
How To Adjust Your Marketing For Growth What is your growth strategy? Are you focused on trying to expand market share in your current area of expertise? Maybe you’ve got a new product coming out of R&D efforts? Or you’re making a channel move down the value chain from selling product to providing services and a broader solution sale? Have you considered selling to new customers in adjacent industries? Or are you pursuing mergers or acquisitions to fuel growth?  Continue Reading...
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BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • 3 Ideas To Help Drive Change At Your Company
    3 Ideas To Help Drive Change At Your Company

    Writing for Smart Brief, Jennifer V. Miller expels the myth that all change management initiatives have to be monumentally hard. A lot of the perceived complexity she argues is based on outdated change management processes being utilized.

  • How Personalized Content Marketing Helps Your B2B Sales Team Win Deals
    How Personalized Content Marketing Helps Your B2B Sales Team Win Deals

    David Reimherr interviews Ardath Albee about the importance of content to sales reps in helping them close more deals. She argues that the reason reps don’t create and use more content with their customers is that they have never been trained to do so, not because there is no value to it.

  • How Could The Internet Of Things Change The Game For Content Marketers
    How Could The Internet Of Things Change The Game For Content Marketers

    In this article, ClickZ takes a look on the potential impact of the Internet of Things (IoT) on marketing content. There’s a growing wave of IoT-enabled devices and platforms in the water and wastewater industry.

More Brand Publishing Related Stories