By
Travis Kennedy
Monday, August 13, 2018
As of January 2017, a wastewater treatment solutions provider had 100 pieces of content on Water Online. After classifying by content type, 93 were product-centric assets and 7 were considered commercial insight.
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Monday, August 13, 2018
The more human you can make your brand, the more likely it will resonate with your customer. After all, they are human. Right? Still? We might be entering a new era of machined intelligence but for now, you still face the centuries old challenge of marketing and selling your products to human customers.
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Monday, July 30, 2018
We’ve been thinking a lot about the users of our website recently. Obsessing in fact. Not to sound too much like a private detective but we call it following. We’re not interested in chasing them around the Web evaluating every which way and under they turn. But we are conscientiously making an effort to understand which content our readers engage with. At a very simple level, we want to provide them with more of what they read and...
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By
Travis Kennedy
Monday, July 30, 2018
When considering how to improve your marketing effectiveness, there are so many variables in play that it can become an intimidating process. Tasked with such an important decision for facilitating the growth of their company, many water and wastewater equipment manufacturers and service providers are seeking outside counsel.
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By
Travis Kennedy
Monday, July 9, 2018
Once your content is developed, it is time for the next phase. Having taken the first step towards building an online brand you are now in position to turn your content strategy over to phase two and start to see some tangible results. What does phase two consist of?
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By
Travis Kennedy
Monday, July 9, 2018
Definition: The customer journey is the complete sum of experiences that customers go through when interacting with your company and brand. Instead of looking at just a part of a transaction or experience, the customer journey documents the full experience of being a customer.
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By
Travis Kennedy
Tuesday, June 26, 2018
So you’re thinking of ways to propose brand publishing to your sales-centric and profit-minded boss. In most cases, said supervisor has been in the game for a long time. He or she believes only what they can see, feel and completely understand. It’s human nature for those in senior leadership to rely 100% on a sales and marketing approach that they fully understand, know and trust.
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