B2BrandWaterHeader
Get The Most From Your Trade Show Visit
Get The Most From Your Trade Show Visit Trade shows are a rich hunting ground for insight and content for your marketing program, putting contacts, context and content in one place.  Continue Reading...
Four Steps To A Better Case Study
Four Steps To A Better Case Study If you remember a couple of months ago, we published our annual study of content produced by water and wastewater equipment manufacturers. Of all the different types of content that we reviewed, the tried-and-true case study continues to “hold its water” in our industry. It’s a great example of what we call decision content because it helps to bridge the gap between initial engagement and product purchase.  Continue Reading...
Making The Most Of The Water Industry’s Tradeshow Season
Making The Most Of The Water Industry’s Tradeshow Season Picture this. A young engineer walks up to your booth at WEFTEC and looks adoringly at the scale model of your latest piece of equipment. Your sales rep saunters over and engages the engineer by letting him know what he’s looking at, listing off the product’s features and asking if he can scan the engineer’s badge to follow up with some more information after the show. The engineer leaves and the rep feels pretty excited about...  Continue Reading...
5 Legendary Sports Quotes That Are REALLY About Brand Publishing In The Water And Wastewater Market
5 Legendary Sports Quotes That Are REALLY About Brand Publishing In The Water And Wastewater Market As traditional and historical advertising options continue to show diminishing returns, many of us in the water and wastewater manufacturing industry can’t help but feel a little defeated from time to time.  Continue Reading...
What Manufacturers Can Learn From The Impending Death of Television
What Manufacturers Can Learn From The Impending Death of Television In a recent article, Shelly Palmer investigated the idea that television maybe at the end of its lifecycle.  There are many factors he contributes to its downfall but the one shift that is driving the notion is, wait for it ... money, namely advertisers’ money.  He cites a shift from the four major networks (NBC, ABC, CBS and Fox) to the “new four major networks, namely Facebook, Amazon, Netflix and Google/YouTube (or as he ...  Continue Reading...
4 Actions You Can Take To Capitalize On Trump’s Words On Infrastructure
4 Actions You Can Take To Capitalize On Trump’s Words On Infrastructure Rarely will I get into politics here at B2Brand Water.  There are a number of reasons for this but none greater than a desire to focus solely on how to improve your business and your brand.  In this case, I decided to make an exception because we MAY be at the precipice of the long awaited BOOM in the water and wastewater markets.   Continue Reading...
Study Of Water And Wastewater Manufacturers’ Content Released
Study Of Water And Wastewater Manufacturers’ Content Released B2BrandWater just completed its annual study of content produced by water and wastewater manufacturers. The study reviewed the content production of 74 manufacturers, analyzing 6,484 pieces of content. It’s the only study we’re aware of that specifically analyzes the content being produced by equipment manufacturers for water and wastewater treatment and distribution audiences.  Continue Reading...
More Blog Posts

BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • What Is Charisma, Anyway?
    What Is Charisma, Anyway?

    Although Sarah Weber’s post is about personal charisma, I think the same two key attributes can be applied to your brand publishing efforts to make your Company stand out in the water and wastewater market.

  • The 5 Rules Of Highly-Opened Email Subject Lines
    The 5 Rules Of Highly-Opened Email Subject Lines

    Chances are that one of the key ways your company communicates with its customers is through email. But we all know just how crowded our inboxes are. 

  • Blessed Are The “Boring,” For They Create The Billion Dollar Startups
    Blessed Are The “Boring,” For They Create The Billion Dollar Startups

    We know that our industry ain’t boring but many onlookers would unfortunately say that it is. I suppose in many ways being boring is good for our business. Boring means good labs, clean water, no leaks, healthy flows etc.

More Brand Publishing Related Stories