Marketing experts are embracing the benefits of the types of services we offer at Water Online. Here are their latest thoughts on the subject.

  • If you’ve ever questioned the effectiveness of publishing content, now is the time to put those doubts to rest. B2B buyers aren’t just moving to omnichannel marketing — a combination of in-person, remote, and e-commerce channels — purchasers have shown they now expect them all. Content is a significant influencer in those e-commerce channels.

  • The idea was simple. Launch a Women’s Day campaign to inspire more women to pursue culinary careers, post something obviously sexist (when taken out of context) to generate widespread attention, and then play the hero when the public realizes what you really meant. Unfortunately, it didn’t go down that way for Burger King.

  • The pandemic has started some trends and accelerated others that will significantly impact many businesses going forward. For water and wastewater solutions providers, understanding how these may impact your strategy and the strategy of your customers will be the key to surviving and thriving over the next decade.