As we head towards 2019, a timely post from Art Petty about discussing strategy. We’ve spoken about some seismic changes to the traditional sales and marketing relationship for wastewater and water manufacturers. 

I wrote about multitouch attribution recently and here’s validation from eMarketer that it’s a legitimate concept that has arrived and will no doubt be pervasive in years to come as we as marketers in the water and wastewater industry start linking engagement nodes such as tradeshow, online content and in-person visit.

What jumped out to me in this Julian Baring post are the words “relevance and reaction."