Successful brand publishing requires many of the skills you would traditionally find in good publishing companies. These include the ability to:

  1. Understand what a target audience cares most about
  2. Create content that is uniquely valuable and serves an audience’s interests and needs
  3. Continuously communicate this content through engaging media channels that meet the audience’s preferences (websites, newsletters, print publications, events etc…)

In the world of B2B water marketing, this is a huge change.  Moving from measuring advertising spend with a focus on immediate ROI to a much longer-term horizon is a tough internal sell and hard to do.

Here are some of the services we provide:


Many companies today face the same problem: They realize how important original content is to support their marketing efforts but they lack the internal resources to generate the amount of original content necessary to have an impact.

Searching for editors, researching topics, and managing the writing and publishing of content can be a difficult and time-consuming process. We can manage all of these tasks for you.


From collecting subscribers to keeping your lists current, an effective list management approach is a vital piece of B2B newsletter success. We can handle all circulation management functions and reporting. We can also help with segmenting subscribers into groups based on activity and conducting preference tests to provide your readers with the information they most desire.


The battle for attention in the inbox is one of a marketer’s toughest tasks. Our experts use proven best practices to improve inbox deliverability and overall newsletter results. We begin with a simple, clean, intuitive design, optimized to look and perform perfectly on all devices. And we offer a range of editorial services focused on improving the engagement of your subscribers.


At the heart of brand publishing is the need to define your company as a thought-leader on specific topics of interest to your customers. Many times a single corporate website cannot provide sufficient depth or content flexibility to accomplish this. Using our proprietary suite of media software products, we build and support web communities rich in functionality for a fraction of the cost you would pay to do this alone.

Brand publishing is a new concept for many marketers. And change is often hard to understand.

To discuss brand publishing in more depth as it relates to your business, schedule some time or call me at 215-675-1800 ext. 122.



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Marketing experts are embracing the benefits of the types of services we offer at Water Online. Here are their latest thoughts on the subject.

  • Pepsi’s VP Marketing Says ‘Start Backwards’ To Create Ads Fit For Modern Culture

    Obviously creating ads or content for the water and wastewater professional is very different than creating ads supporting one of the world’s largest soft drink brands but there’s a lot we can learn from this post of TheDrum.com. As John McCarthy writes, Pepsi starts its creative effort by searching out what people are “organically talking about.” It’s much the same for our clients in the world of brand publishing – identifying the issues and concerns of your audience and supplying the answers by way of intelligent and informed, actionable content:

  • The Next Era Of Social Media Marketing Is Here

    Writing for Forbes, Alessandro Ricchiardi takes a look at the evolution of online marketing in light of the COVID-pandemic and argues that If there was ever a time to start advertising on social media or increase spending, now is the time to do it:

  • Google Analytics 4: What Marketers Need To Know

    In this Michael Stelzner interview, Chris Mercer, founder of MeasurementMarketing.io, takes a look at Google Analytics 4 and the growing complexity of measuring your digital marketing performance with more devices to measure the user’s journey across and less ability to actually measure it: