BRAND PUBLISHING SERVICES

Successful brand publishing requires many of the skills you would traditionally find in good publishing companies. These include the ability to:

  1. Understand what a target audience cares most about
  2. Create content that is uniquely valuable and serves an audience’s interests and needs
  3. Continuously communicate this content through engaging media channels that meet the audience’s preferences (websites, newsletters, print publications, events etc…)

In the world of B2B water marketing, this is a huge change.  Moving from measuring advertising spend with a focus on immediate ROI to a much longer-term horizon is a tough internal sell and hard to do.

Here are some of the services we provide:


CONTENT CREATION

Many companies today face the same problem: They realize how important original content is to support their marketing efforts but they lack the internal resources to generate the amount of original content necessary to have an impact.

Searching for editors, researching topics, and managing the writing and publishing of content can be a difficult and time-consuming process. We can manage all of these tasks for you.


AUDIENCE BUILDING

From collecting subscribers to keeping your lists current, an effective list management approach is a vital piece of B2B newsletter success. We can handle all circulation management functions and reporting. We can also help with segmenting subscribers into groups based on activity and conducting preference tests to provide your readers with the information they most desire.


NEWSLETTERS

The battle for attention in the inbox is one of a marketer’s toughest tasks. Our experts use proven best practices to improve inbox deliverability and overall newsletter results. We begin with a simple, clean, intuitive design, optimized to look and perform perfectly on all devices. And we offer a range of editorial services focused on improving the engagement of your subscribers.


ONLINE COMMUNITIES

At the heart of brand publishing is the need to define your company as a thought-leader on specific topics of interest to your customers. Many times a single corporate website cannot provide sufficient depth or content flexibility to accomplish this. Using our proprietary suite of media software products, we build and support web communities rich in functionality for a fraction of the cost you would pay to do this alone.

Brand publishing is a new concept for many marketers. And change is often hard to understand.

To discuss brand publishing in more depth as it relates to your business, schedule some time or call me at 215-675-1800 ext. 122.

 

BRAND PUBLISHING FOR THE WATER INDUSTRY

Hi, I’m Travis Kennedy, Founder of B2Brand Water.  If you have been paying attention, you’ve noticed that marketing to the water and wastewater industry has evolved and changed dramatically. The time has come to make our marketing helpful.  

More about me here.

BEST OF B2BRANDWATER

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BRAND PUBLISHING RELATED STORIES

A lot of writers and marketing experts are starting to promote the principles of brand publishing. Here are some recent stories I’ve found that relate to brand publishing in the water industry:

  • Getting Culture Right: Five Lessons For Merger Success In The Sales Department
    Getting Culture Right: Five Lessons For Merger Success In The Sales Department

    The water industry is not immune to the volatile world of mergers and acquisitions. Often times the effect of such activity causes significant disruption for independent sales reps who are now out in the field dealing with the repercussions of losing, gaining or merging principals. This post from David Sill suggests five tips to consider when merging companies, with many relating to a unified brand communication approach …

  • Do Social Stories Have a Place in B2B Marketing?
    Do Social Stories Have a Place in B2B Marketing?

    Anudit Vikram introduces the idea that personal stories can work just as well in the B2B world as they do in B2C, even if it’s harder to tie directly to a sale. What is true is that the cover-page photo of a WWTP operator has always helped readers identify themselves quickly with a publication. Sharing personal stories of shared service and challenge will bind a reader to you …

  • The Science Of Email Marketing: How Psychology Can Help Email Open Rates
    The Science Of Email Marketing: How Psychology Can Help Email Open Rates

    There’s been a lot of buzz about social media and its power to engage over the last few years but email continues to reign supreme in the business world. For those of us who turn on a computer in the morning, email continues to be the first thing that many of us check when we start our work days. In this interesting post, Emily Alford presents some psychology-based tips for capturing the attention of your audience…

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