B2B Content Strategy On The Decline!

Citing a study conducted last year by Heinz Marketing on ON24, Dave Sutton draws attention to a lack of confidence on the part of B2B marketers that their content marketing strategies are actually effective. In many ways, this is due to the half-baked nature of content marketing being produced by B2B companies. Many have embraced the concept of producing vendor-agnostic, helpful, reader-led content ideation but dash it all by forcing their brands and products in too early and too often. Sutton makes a valuable suggestion to stay true to your audience’s informational needs:

https://www.business2community.com/b2b-marketing/b2b-content-strategy-on-the-decline-02302336