News | May 5, 2020

B2B Marketing After COVID-19: What Changes And What Doesn't?

iStock-1149473876-Marketing Tech Apps.jpg

Mark Emond makes some well-founded predictions for what marketing in the B2B space might look like as we recover from the COVID-19 pandemic. What’s of particular interest is the idea that marketing will move ever further towards what he calls “revenue marketing,” something I think has always been present outside tradeshows in the water and wastewater space:

https://www.marketingprofs.com/articles/2020/42856/b2b-marketing-after-covid-19-what-changes-and-what-doesnt