B2B Messaging Best Practices: Why Execs Should Get Outside The Jelly Jar

This post from Launch Marketing addresses an issue too often seen in water and wastewater industry content. Authors often exhibit their own intense knowledge of their product without slowing down to recognize that their audience needs to start far earlier in the process to be able to catch up to the author’s expertise:

https://www.launch-marketing.com/articles/b2b-messaging-best-practices-executives/