Combining Brand Voice And User Generated Content Effectively

As Raj Nijjer writes in this impactful post for SmartBrief, brands that promote themselves as “human, helpful and handy” will resonate with customers in the years ahead. And a great way to do that is to get your customers involved in telling your story:

http://smartbrief.com/original/2018/08/combining-brand-voice-and-user-generated-content-effectively

Image credit: "Education - Creative Commons," NEC Corporation of America © 2014, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/licenses/by-nc/2.0/