News | October 6, 2015

Consumer Survey Reveals The Efficacy Of Inbound vs. Outbound

Have you ever wondered how to balance your traditional outbound, interruptive marketing tactics with the plethora of modern inbound marketing tactics such as reader-centric content creation. Even though the recent Fractl + MOZ survey focused on consumers, I think it can still provide the water or wastewater equipment manufacturer with some good insight into how to reach your target audience in today’s information-rich world: