For The Love Of Lavender

OK, so this is clearly a well-crafted case study to encourage small businesses to use Facebook Business in marketing themselves. But two things. One: It’s about lavender farming which smells so much nicer than the headworks at the wastewater treatment plant. And two: It talks to the value of brand publishing with the farm owners approach rooted in understanding their audience, posting non-promotional content that matters and utilizing lavish imagery of their crop:

https://www.facebook.com/business/success/2-terre-bleu-lavender-farm

Image credit: "Norfolk Lavender 10-07-2010," Karen Roe 2010, used under an Attribution-NonCommercial 2.0 Generic license: https://creativecommons.org/lcenses/by-nc/2