News | April 12, 2019

Getting Culture Right: Five Lessons For Merger Success In The Sales Department

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The water industry is not immune to the volatile world of mergers and acquisitions. Often times the effect of such activity causes significant disruption for independent sales reps who are now out in the field dealing with the repercussions of losing, gaining or merging principals. This post from David Sill suggests five tips to consider when merging companies, with many relating to a unified brand communication approach …

https://salesandmarketing.com/content/getting-culture-right-five-lessons-merger-success-sales-department

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