How To Tailor Your Instagram For Millennial Audiences

Forgive the title. This post from David Gutierrez offers some great advice to all marketers regardless of medium being used. In the water and wastewater industry, we don’t see a lot of professional interaction on Instagram but we are witnessing a generational transformation of our industry. The difference between millennials and their parents in their willingness to see targeted advertising as beneficial versus intrusive is interesting. However, both generations are looking for help from advertisers versus overt promotion.

https://www.prdaily.com/how-to-tailor-your-instagram-for-millennial-audiences/