Power Your Content Marketing With Archives And DAM

Last week, we shared a post about making the most of the lockdown. This post from John Horodyski provides another activity to think about, namely compiling a Digital Asset Management (DAM) repository of content. Horodyski references Guinness’ successful use of archived content in a redesigned campaign for this year’s COVID-19-impacted St. Patrick’s Day celebration. You might not have the archives of Guinness but don’t throw away photos of your company’s history and older content assets not yet digitized. Historical content can be used to tell a powerful story:

https://www.cmswire.com/digital-asset-management/power-your-content-marketing-with-archives-and-dam/