8 Reasons Why Your Content Marketing Strategy May Suck

Writing for CMS Wire, Kaya Ismail points out some of the common mistakes I see water and wastewater equipment companies make with content marketing. What’s really noteworthy is the distinction he makes between selling too much and not selling enough. Generally, we see a lot of companies selling too much but it’s important to make sure that you don’t disappear completely when writing to satisfy your readers informational needs:  

https://www.cmswire.com/content-marketing/8-reasons-why-your-content-marketing-strategy-may-suck/