The Keys To Keeping Buyers Engaged In Virtual Meetings

As the COVID-19 pandemic has forced many to abandon in-person meetings for the foreseeable future, water and wastewater manufacturers and their rep firms face a mounting challenge: How to keep buyers focused during virtual meetings.

Your prospects may look present, but it’s likely they’re distracted by emails, other work, or simply chatting with colleagues on an instant messaging service. It’s also likely you don’t realize the extent to which they have “checked out.”

The good news is that there is a pathway to keeping buyers engaged during a virtual selling process, according to Andy Springer, who serves as chief client officer of RAIN Group and is the author of Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely. Springer’s tips are available here at Sales & Marketing Management:

https://salesandmarketing.com/content/3-steps-keep-buyers-engaged-during-your-virtual-meetings