The Secret To Developing A Healthy Obsession With The Customer

Big Data is becoming more critical than ever to understanding customer behavior. To get better insight, most brands will need to reevaluate how they interact with and track the customer journey. In other words, a data and digital transformation is probably necessary to optimize the customer experience.

In this Click Z piece, Merkle’s Global CEO Craig Dempster discusses the thoughtful use of data, analytics, and technology to deliver an actionable, tangible set of moments that can turn experiences into relationships with customers:

https://www.clickz.com/the-secret-to-developing-a-healthy-obsession-with-the-customer/265059/