The 3 Strategic Pillars Behind Every Winning Content Strategy

Content marketing appears to be a simple proposition on the surface, but even many experienced marketing professionals struggle with the concept. That’s because a significant amount of work needs to happen behind the scenes to deliver initial success and then keep it on track for the long term.

While there’s no shortcut to great content marketing, the most accomplished B2B marketers rely on a documented strategy.

Jodi Harris, director of content strategy at Informa Connect, outlines the keys to that strategy in this article from the Content Marketing Institute.

https://contentmarketinginstitute.com/2021/09/content-strategy-pillars/