6 Trends That'll Set Up Your B2B Marketing Campaigns For Success In 2020
There are some really interesting tidbits in this post from Christine Warner writing for Skyward. We talk tirelessly to water and wastewater clients about the need for “top of funnel” content to attract and engage potential customers but Warner’s post suggests that there is a real gap in content marketing portfolios between awareness and conversion. Her conclusion that (what we would call) “middle journey” content is needed to bridge the gap is a prescient point for our industry as content portfolios begin to mature:
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