ABOUT WATER ONLINE
Since 1995, Water Online has been connecting technology suppliers to water and wastewater professionals across municipal and industrial markets. During that quarter century, our influence has grown to more than 1 million unique visitors annually and more than 330,000 engagements for our customers every year.
Our platform allows you to connect directly with your existing and potential customers through a variety of touch points, including your own microsite within Water Online, inclusion in newsletters, and custom content.
All of this takes place under the banner of brand publishing, a marketing strategy designed to deliver informative and educational content to customers rather than pushing direct sales or promotional messages upon them. It is based upon the recognition that in today’s information-rich world, purchasers prefer to walk themselves through much of the buying cycle rather than be led by a salesperson.
In the water and wastewater industry especially, utilities as well as industrial operators are increasingly wary of suppliers offering newer solutions. The result is that often there is limited opportunity to win an audience. This is where brand publishing through Water Online provides a distinct advantage. At its core, the content developed offers free, valuable information to create a relationship of trust that can be leveraged when the prospect is ready to buy.
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